ebook

Winning the Zero Moment Of Truth

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed
how we decide what to buy.  At Google, we call this online decision-making moment the Zero Moment
of Truth -- or simply ZMOT.

Are you prepared to win the Zero Moment of Truth?
-Jim Lecinski, ZMOT Author

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  • Arrow From Why to How to ZMOT

    From Why to How to ZMOT

    Checklists, worksheets, playbooks & more

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    Videos

    Highlight reels, enhanced ebook videos, webinar playbacks, research videos & more

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    Presentation Material

    Templates, logos, infographics, past presos & more

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    Research

    Macro study, heatmaps, industry research & more

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    "This spells opportunities and threats for all our businesses, consumer or ..." - Agustin Sierra

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    "This is a book everybody that is in marketing should read. ..." - Ed Mendoza

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    "This ebook is vital for educating media leaders on "how" the ..." - Holly Campbell

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    May 8

    "We’ve heard many of you say, “I know WHAT ZMOT ..." - ZMOT

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    Apr 18

    "We've given the site a new look and have opened ..." - ZMOT

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