Winning the Zero Moment Of Truth
"Showing up is 80% of life." - Woody AllenAs Woody Allen opens, showing up is a big part of life. And as we’ve seen with the Zero Moment of Truth, ...
Earlier this year, the Google retail team completed several studies to understand how US consumers shop for smartphones. They wanted to answer the questions:What are the triggers that make US ...
We’ve heard many of you say, “I know WHAT ZMOT is, but HOW exactly do I make ZMOT work for me?” The ZMOT team consulted our master of measurement, Avinash ...
We've given the site a new look and have opened up access to a variety of materials and tools to help marketers get smarter about ZMOT. Check out the following ...
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