Earlier this year, the Google retail team completed several studies to understand how US consumers shop for smartphones. They wanted to answer the questions:
- What are the triggers that make US smartphone shoppers seek out a new phone?
- What sources influence their purchases? Is it searching? Video? Mobile activity?
- Where do the actual purchases take place?
- And how can marketers influence post-purchase?
The retail team gathered the findings and then put ZMOT into practice.
Check out this great interactive infographic to understand the four phases of the smartphone consumer decision journey:
And there’s more reason to celebrate...
Exactly one year ago, the ZMOT ebook officially launched. As of today it has been read by over 200,000+ marketers worldwide and the term has become part of the industry vernacular.
Happy Birthday ZMOT!
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